Sunday, January 31, 2010
Real estate marketing gurus see 'cautious optimism' for 2010
As Toronto's top real estate advertising and marketing executives gathered recently for a roundtable discussion on the state of their industry, the outlook was a fair bit rosier than it was one year ago. Small wonder: The city's real estate market experienced a remarkable resurgence in the second half of 2009, one that made the economic downturn seem almost like a distant memory.
The Toronto Real Estate Board reported a total of 87,308 sales of homes last year, beating the 74,552 sales made in 2008. In December alone there were 5,541 sales, up 115 per cent from the same period a year earlier.
Confidence has made a comeback, the Toronto Star-sponsored roundtable agreed.
"There's a cautious optimism out there," said Linda O'Connor, vice-president and managing director of Ryan Design Inc.
"Purchasers realized that the world didn't end," added L.A. Inc. vice-president David Klugsberg.
Things have changed, though, the participants said.
SPECIAL TO THE STAR
Posted: January 30, 2010
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